Make your firm stand out from the competition with a Promo Video! 🎥

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Creating a promotional video for your accounting firm doesn't have to be difficult or expensive. By following a few simple steps, you can create a professional-looking video that will help market your firm and attract new clients.

So, why do you need a promo video for your accounting firm?

Why you Need a Promo Video

Creating a corporate video for your accounting firm is essential to attract and build trust with potential customers. Not only will it help showcase your professional services, but also leave a positive impression on those who view it.

According to Wyze-owl, 91% of consumers want to see more videos from brands they purchase from.

That means that those folks that are looking for an accountant in your area, researching other firms, are highly likely to play a video on your website if it's prominent enough. And video is an incredibly engaging way to share your story!

Video is one of the easiest and most engaging forms of communication that we have access to today, and providing your prospective clients the opportunity to see how you present yourself with a video introducing yourself and your firm is a great first step to getting your prospective clients to become more comfortable with you.

If you only rely on your website to sell your firm's story and services, your missing out on the opportunity to better introduce yourself and your firm to prospective clients by not having a video on your site.

Now we know why having a video for your firm is important, but how do you get started and how do you structure your video?

Getting Started and Creating a Video Structure

Crafting the perfect video to market your accounting firm is about more than just sitting in front of your iPhone and talking about yourself - it’s about having an organized structure that follows a precise plan.

Begin by asking yourself what message you want to share? Then outline your main points so they are easily understood.

I'd recommend following something similar to this structure:

1. Identify a problem that your prospective client is likely facing

Express that you understand the struggles that your potential client is going through and know how they are feeling. Like I spoke about in a previous video about following the HEART model with your marketing, show that you are empathetic to the situation that your prospective client is in now. An example could be "We understand that many people are frustrated and confused when it comes to tax planning, both personally and with their business"

By starting the video this way, you hook the viewer in right away, by sharing that you know the problem that they're facing.

2 . Next Introduce yourself and your firm

This gives you the opportunity to share who you are, how long you've been serving clients in your community, and how the services you offer solve the problem that you stated at the beginning of the video.

3 . Speak to the process that your prospective clients can expect if they decide to work with you

If possible, outline in three steps what working with your firm is like. This can help reduce the uncertainty that a prospective client has when deciding to work with your firm, because it shows that you have a process, deal with clients like them all the time, and will be able to truly help them navigate the problem that they are experiencing.

4. Clearly articulate your call to action

State what the viewer needs to do to begin working with you. Is it filling out a form on your website? Picking up the phone to call the office? Whatever it is, clearly say what it is they need to do to get started!

This is simply an example of how you can structure your video, but once you have a framework, you can start adding creative elements such as B-roll visuals, of your office, community, staff, and clients, then add music that captures the tone of your video and your accounting firm.

Also, keep the length of the video relatively short since people can easily get bored if they have to watch too much.

Finally, ensure that there's a strong call-to-action in the video.

I want to touch quickly on hiring someone to come in and film the video for you. I do recommend having a professional videographer take care of the production of the video. Investing a couple thousand dollars into creating a professional quality video, and allowing that firm, or individual, to focus on making you look good, allows you to focus on sharing your story.

Pro Tip!

One last little tip for recording your video is to have someone ask you questions, and structure the recording of the video as a conversation.

Your answers and body language will be much more natural and inviting than trying to memorize a script and looking down the lens of a camera.

If you don't have much experience in front of the camera, an "interview-style" talking head shot, as we call them, will likely have you give off a much more confident performance. This will ensure you are going to be much happier with the end product of the video, and you won’t have to memorize every line in a script either.

Having a video to help promote your accounting firm can make all the difference. Not only does video grab attention quickly, but it also allows potential customers or clients to get a better understanding of who you are and what makes your accounting firm stand out from the competition.

With a well-produced video, you can give viewers a snapshot into what sets you apart from other firms in moments - through powerful visuals, voice overs and key messaging points. So if done right, having an engaging promo video can be an invaluable addition to your overall marketing strategy!

How to Utilize your Promo Video

You can use your video in multiple ways. Utilizing it on your website, on the homepage in the first section or two, is a must of course.

Share it on social media, include it in email blasts, or whatever else you think will give you the desired reach - but no matter what, don't let the initial effort of creating this video go to waste! I've seen it happen where firms invest in a video, and then never use it because they're concerned about how it will make them look, or their colleagues or clients will laugh at them!

If you speak from the heart, share your philosophy on how you help your clients, there will be nothing to laugh about!

Wrap Up

So there you have it! I hope that by following these simple tips, you can be sure that your promo video will help increase business for your firm.

Utilizing a video like this is essential in the modern age of marketing and by neglecting this tool, you are doing your business a disservice.

If you’re ready to get started, book your FREE discovery meeting with us today, here, We can’t wait to chat with you about your new business venture!

Thanks for reading, I hope you found this blog helpful!

I'll see you next time!

About the Author

Bryton Udy is the Founder and CMO of atHeart Creative, and host of the Accountant Marketing Mentor YouTube Channel. Dedicated to helping accountants simplify their marketing and communications so they can grow their accounting, bookkeeping, and financial planning businesses, he is passionate about harnessing creative marketing to support the independent accountant.