Discover how to overcome accounting firm marketing challenges in Part 2 of our Paint Point Heart-icle 💛 series. Learn effective lead generation, website design optimization, social media strategies, ROI measurement, and marketing automation tools for your firm's success.

Discover the secrets to standing out as an accounting firm in a competitive landscape. Learn how a strong online presence, strategic content marketing, and effective marketing plans can help your firm consistently attract new clients. Dive into the five common pain points faced by accounting firms and explore solutions to maximize your firm's potential. Boost your firm's visibility, trust, and success with our expert tips and strategies.

Looking to host a webinar for your accounting firm? Check out these tips and tricks from the pros!

Hosting a webinar can be a great way to reach new clients and grow your accounting firm. But it can be tricky to get started.

In this blog, we share some tips and tricks from the pros to help you get started. From choosing the right platform to planning your content, we've got you covered. So what are you waiting for? Start planning your next webinar today!

Creating a promotional video for your accounting firm doesn't have to be difficult or expensive. By following a few simple steps, you can create a professional-looking video that will help market your firm and attract new clients.

So, why do you need a promo video for your accounting firm?

In this blog, we discuss how a promo video can improve your business and bring in new potential clients.

Creating a promotional video for your accounting firm doesn't have to be difficult or expensive. By following a few simple steps, you can create a professional-looking video that will help market your firm and attract new clients.

So, why do you need a promo video for your accounting firm?

In this blog, we discuss how a promo video can improve your business and bring in new potential clients.

So, you've decided to start your own accounting firm.

Congratulations!

Marketing is one of the most important aspects of running any business, and it's especially critical when you're first starting out.

In this Heart-icle, I'm going to share 5 tips that will help you launch your new accounting practice and get more clients!

Google Ads can be a great way to reach potential customers and grow your accounting firm but getting started can feel a little overwhelming.

In this blog, we share some tips for getting started with Google Ads so you can use the power of search engine advertising to reach new potential clients and grow your accounting practice.

In today’s increasingly digital world, accounting firms need to look for ways to stay ahead of the competition. 

Fortunately, there is a secret weapon that is making it easier for accountants, or anyone looking to market their business for that matter, to exceed their marketing goals – from increasing brand recognition and client engagement to streamlining workflows and saving time. 

So, what's the secret weapon? 

If you clicked on this blog, you likely already know what it is. It's Artificial Intelligence Writing Assistants.

The accounting industry is always changing and evolving, from new regulations and procedures to the latest technologies and digital tools that help streamline processes and improve accuracy.

As a result of this ever-changing landscape, partners in independent accounting firms are being pushed to adopt new methods, philosophies, and adapt their approach.

In this Heart-icle, we talk about the changes in technology, how this affects Accounting Firms, and how you can adjust in todays modern world.

When it comes to talking about the services that your accounting firm provides to your clients the conversation usually centers around the services that you provide not necessarily the solutions that they offer.

The problem is that this approach can leave clients feeling confused and overwhelmed, after all, seeing a long list of services isn't very helpful if they don't understand how those services are going to solve their problems and make their lives better.

How can you market with HEART?

There is sometimes a struggle for small businesses when it comes to their marketing and how it can come across to their clients.

A while back I created the HEART model, named after my marketing company atHeart, to help businesses keep their marketing consistent and on brand.

The HEART Model stands for:

Honest, Empathetic, Authentic, Repeatable, Transformational

In this blog, I talk about how to use this in all your marketing and what the 5 questions you should ask yourself when creating a piece of marketing.

You need an email newsletter that you send to your clients. In this blog, I'll tell you why and how to get started!

You know how important building and maintaining client relationships is to the success of your accounting firm and one of the best ways to stay in touch with your clients is by utilizing Email newsletters! In this post, we'll discuss why email newsletters are so important for accounting firms and how to get started with your newsletter campaign.

All right! 2023 is right around the corner, and like most businesses, you're likely planning for the new year.

In this blog, we are going to cover the top marketing trends that you should be paying attention to elevate your accounting firm's marketing in 2023.

Wondering if your accounting firm should be on social media?

If you’re reading this post, you're likely qQuestioning whether or not your firm should be on social media, and if so, what social media platform you should be on?

With the world of social media changing so often, it can feel overwhelming and confusing trying to figure out where to start!

This blog explains the platform you NEED to be on when doing Social Media for your accounting firm!

So, you're thinking of getting some marketing support for your accounting firm?

Now do you hire an internal marketing employee? Or, do you hire an agency?

When it comes to marketing support, accounting firms have a couple different options. They can hire an internal marketing employee, or they can contract a specialized marketing agency, or hire a contractor. In this blog, I'm going to outline the pros and cons of each approach.

If you're an independent accounting firm looking to onboard more clients in your area then you're going to want to read this post. I'm going to share the three things that you can do right now to rank higher on Google when people in your area are searching for the services that you offer.

When you're looking for information on something or trying to do some research where's the first place that you go? Typically, it's probably Google!

Your clients are doing the exact same thing when they're looking for information for accountants in their area. If you're looking to get more calls, more clients, and more Business, it is important to improve your ranking in you area’s Google searches.

So, how do you rank higher on Google?

You've likely heard branding and marketing used interchangeably but they are two completely different things.

In this post, I will outline the differences between them and how you can leverage both to grow your accounting firm.

What happens when you get a new client?

As an accounting firm, it's important to have a clear and concise onboarding process for new clients. This ensures that your firm can provide the best possible service on a consistent basis and avoid any potential misunderstandings or problems down the road.

Starting a podcast can be a great way to share your knowledge and expertise with the world. In this blog, we walk through the basics of starting your own podcast, from setting up your equipment to recording and publishing your first episode.

If you're thinking about starting a podcast, but you're not sure where to start, this video is for you. In it, we'll cover: Why podcasting is a powerful marketing tool for accountants, The basic equipment you need to get started, How to record and edit your episodes, and so much more!

What happens when you get a new client?

As an accounting firm, it's important to have a clear and concise onboarding process for new clients. This ensures that your firm can provide the best possible service on a consistent basis and avoid any potential misunderstandings or problems down the road.