How important are reviews and testimonials to getting more clients?

One of the most powerful marketing tools that you have at your disposal is testimonials from existing clients. Hearing about other people's positive experiences working with you can be incredibly persuasive for someone who is on the fence about whether or not to engage your services.

If you think about your habits when purchasing a new product or service, you likely have found reviews or testimonials about someone else's experience with that product or service.

Struggling with your marketing?

Let us help you create a marketing plan by the end of this blog.

Creating a marketing plan can seem like a daunting task, but it doesn't have to be! In fact, I challenge you to create the five minute marketing plan with me while you read through this blog, and you will walk away with a marketing plan tailored specifically for your firm in just 5 minutes.

In this blog, we will take a look at the five reasons why online marketing is so important for accounting firms.

If you're not doing online marketing yet you're missing out on a lot of potential business. Here I will share all the details on why you should be diving into digital marketing for your firm.

An important part of any business is Marketing. It can be tough to determine whether or not your marketing efforts are actually paying off or if they are even reaching your target market.

In this post, I discuss how to tell the difference between marketing that is an investment and marketing that is an expense. Then, how to use that knowledge and make better decisions about your marketing and its budget.

If you're like most accounting firms, you may be wondering why your marketing efforts aren't yielding the results you want. Chances are, there are a few common reasons why your marketing is falling short. In this Heart-icle, I'll outline five of the most common reasons and provide a few tips for you to overcome them.

You may be thinking, do I really need to be on all these social media platforms to market my accounting firm effectively? The answer is no, but there are three things you ABSOLUTELY need before you start any kind of advertising or marketing campaign.

There are three books that I recommend to clients all the time to help them better understand how to market their businesses, and clarify their marketing strategy for their accounting firms.